In this article, we'll review the emails that Blackcart sends to a customer that checked out with Try Before You Buy item(s). Note that these emails are not meant to replace your existing transactional emails. Their purpose is to provide additional information for customers related to Try Before You Buy specifically that would not be included in your regular emails. All emails are sent from email address, no-reply@blackcart.co.
Note that some of these emails are conditional depending on factors affecting the authorization period of your customer's payment information during their try period.
Blackcart Transactional Emails
- Order Confirmation Email
- Try Period Start Email
- Re-Authorization Email (conditional)
- Re-Authorization Success Email (conditional)
- Re-Authorization Failed Email (conditional)
- Order Canceled Email (conditional if initial authorization fails)
- Try Period End Email
- Shipping Tracking Failed Email (notification to merchant)
Order Confirmation Email
Subject: Your [Merchant Name] order #[123] is confirmed
When this email is sent: ~5mins from the time of order confirmation in Shopify
Try Period Start Email
Subject: Your [Merchant Name] order #[123] trial has started
When this email is sent: Once all items in the customer's order are marked as "Delivered" in Shopify.
Payment Method Re-Authorization Notice Email (conditional)
The Shopify Plus plan provides a 30 day authorization limit of customer payment methods; the regular Shopify plan provides a 7 day authorization limit. If your shipping time + trial period exceeds the authorization limit, we will re-authorize the customer payment method at the authorization limit to make sure payment can be collected at the end of the trial. This email provides a notification to the customer one day in advance of that re-authorization so they aren't surprised.
Subject: [Merchant Name] order #[123] your card will be re-authorized soon
When this email is sent: Before the customer's card is re-authorized during the try period.
Re-Authorization Success Email (conditional)
Subject: [Merchant Name] order #[123] your card has been re-authorized
When this email is sent: If the payment re-authorization was successful, the customer will receive this email.
Re-Authorization Failure Email (conditional)
Subject:[Merchant Name] order #[123] your card re-authorization failed
When this email is sent: If the re-authorization attempt during the try period fails. In this event, Blackcart will capture the payment for the outstanding balance from the initial authorization.
Order Canceled Email (conditional if initial authorization fails during checkout)
Subject: Your [Merchant] order #[123] was canceled
When this email is sent: If the initial payment authorization attempt during checkout fails, the order will be canceled. The customer can retry placing the order with a different payment method.
Try Period Ended Email
Subject: Your [Merchant Name] order #[123] trial has ended
When this email is sent: Once the try period has expired. This email includes a receipt with a summary of kept and any returned items during the try period.
**Note, the below email is sent to the Merchant, not to the Customer**
Shipment Tracking Failed Email (trial will begin in 2 days)
Sometimes, the delivery tracking in Shopify is not accurate, even though the order has been delivered successfully. This can be from an incorrect tracking code or a tracking failure from the delivery carrier. After 8 days elapses from the order date, we will send the merchant this notification that delivery has not been recorded yet. This is a good trigger to look into the tracking information in the Shopify order for issues.
After 2 more days elapse (10 days total from order date), Blackcart will start the trial period for the customer automatically. This is to avoid an order being stuck with no recorded delivery and no trial started.
Subject: No Delivery notification for order #[123]
When this email is sent: When there is no shipping status update to the order after 8 days from the original order confirmation date.
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