The Try Before You Buy Customer Journey

In the article below, we'll walk through the end-to-end customer journey for Try Before You Buy. The journey is divided into two phases, discovery to checkout and post purchase.  

Discovery to Checkout 

• PDP & TBYB Info Modal
• Cart 
• Checkout

Post Purchase 

• Checkout confirmation page

Discovery to Checkout 

PDP & TBYB Info Modal

Product Details Page

The Try Before You Buy (TBYB) add-to-cart widget is added above the regular add-to-cart button. 

Try Before You Buy (TBYB) Info Modal

From within the TBYB add-to-cart widget, customers can click on "Learn More" to get more information about how Try Before You Buy works. 

Cart 

Note that your cart will need to be modified to display key details for any items added to cart using the Try Before You Buy option. The screenshot below is meant to illustrate the suggested changes you can make to your cart when setting up your program. Learn more about cart modifications for TBYB here. 

Checkout 

Blackcart orders are processed through Shopify's native checkout.

Customer's can only use debit or credit cards. Accelerated checkouts such as Shop Pay, Apple Pay, Google Pay, or Meta Pay, and local payment methods such as Klarna are not supported for TBYB orders. 

Post Purchase 

Checkout Confirmation Page